Why Social Media Is Dead — It’s Now Interest Media
Let’s be honest—traditional social media is toast. 🥀
The days of chronological feeds, friends-first content, and reach-you-didn’t-have-to-pay-for? Long gone. In 2025, social platforms aren’t “social” anymore—they’re algorithm-driven discovery engines. Whether you're scrolling through TikTok, Instagram, Facebook, or YouTube, the content you see isn’t from your cousin or college roommate—it’s from creators and businesses who align with your interests.
Welcome to the age of Interest Media. And if your business is still trying to win using the old playbook, you’re invisible.
So, What Is Interest Media?
Interest Media is content driven by what the algorithm thinks you’ll love—not who you know. It’s about delivering value, entertainment, education, or inspiration based on behavior, not relationships. Your audience doesn’t need to follow you to see your content… but it better be good enough for the algorithm to show it to them.
Why Should Small Businesses Care?
Because this shift is a game-changer—if you adapt. Here’s what works now:
✔️ Keyword-Rich Captions & Hashtags
Think SEO meets social. Instagram, Facebook, and even TikTok are searchable now. If your content doesn’t include keywords your audience types in—you're missing out.
✔️ Hooks That Stop the Scroll
You’ve got 2 seconds. Use them. First lines in your posts need to spark curiosity or deliver instant value.
✔️ Consistency + Niche = Algorithm Love
Algorithms want to trust you. Posting consistently on a focused niche helps them push your content to the right eyeballs.
✔️ Video Is Queen
Short-form, vertical, engaging. Yes, you need it. No, you don’t have to dance. Just be useful, funny, insightful—or all three.
Ready to Revive Your Reach?
At Oregon Coast VIP Marketing, we help small businesses stop shouting into the void and start creating content that gets discovered. From scroll-stopping visuals to keyword-optimized posts, we speak fluent Interest Media.
Because guess what? Social media isn't dead… it's just been reinvented. And the businesses that evolve? They win.
💡 Want help creating content that actually gets seen?
Let’s build your Interest Media strategy together.
📞 (650) 300-9077
🌐 oregoncoastvip.com
